Twenty years ago, President John F. Kennedy inspired scientists and engineers to safely send an American to the moon before the end of the decade. In the 1980s, Microsoft’s Bill Gates aimed for “a computer on every desk and in every home.” Today, Twitter wants to be the “pulse of the planet.”
Called Big Hairy Audacious Goals (BHAGs), corporations and causes embrace them to motivate and focus their teams. With the launch of the Generation Study, the Alzheimer’s Prevention Initiative (API) team has edged closer to reaching its BHAG: a world without Alzheimer’s.
This issue of Alzheimer’s Prevention Bulletin explores the pioneering prevention Generation Study and the BHAG that started it all.